Writing for SEO is about the science of numbers and the art of writing. You might think that those two things are oil and water. Not in today’s digital world.
Science and art.
Good digital w Continue reading
Living in Social Overwhelm
Working in social media and digital communications means living in overwhelm. Things change every day — which networks do what, how metrics are counted and what they mean, what has changed and how it affects your social efforts. More, more, more, more. Continue reading
Listening = Understanding and Understanding = Learning, Both Matter
When was the last time you listened? No, stop, really listened and really heard and really understood what someone else said? It’s not as easy and doesn’t happen as often as you think. Listening is so demanding that it requires all of our attention. Absolutely all of it.
The Fine Art of Being Meaningful
Sadly we live in a world full of empty sound bites. Waves of words from people who are neither prepared nor qualified to comment. Yet comment they do, and in great abundance.
I place much of the blame on the bottomless pit of digital communications. Information from anybody, anywhere and at any time. In our race to fill this black hole we just start writing something, anything in the hope that someone out there will notice and listen. Shame on us. We can do much better than that.